Avi Takes Center Stage at IBS New York: A Live Body Painting Collaboration with CRÉÉ

The International Beauty Show (IBS) New York is a professional-only event that brings together beauty professionals from around the world to learn, network, and discover new products and technologies.

This year at the prestigious International Beauty Show (IBS) New York, Avi had the incredible opportunity to partner with CRÉÉ, a brand known for its permanent cream hair color.

Together, they created a one-of-a-kind live body painting experience that turned heads, sparked conversations, and brought a wave of artistic energy to the show floor.

"As an artist, I’m always on the lookout for unique ways to push boundaries and merge different forms of expression. When CRÉÉ approached me with the idea of combining their vibrant hair color line with my body painting, I knew it was the perfect collaboration. We wanted to create something that not only showcased the beauty and artistry of body painting but also highlighted the bold, lasting colors CRÉÉ is known for."

A live, interactive body painting performance

As the crowd gathered at IBS New York, the energy was palpable. People were curious, excited, and ready to experience something truly different. With every brushstroke, the design unfolded in real-time, blending shades and creating bold contrasts that mirrored CRÉÉ’s vibrant hair color line.

The model became a living canvas, representing the fusion of beauty and art, while the audience watched the transformation unfold right before their eyes.

The response was overwhelming. From beauty professionals to influencers and attendees, the live painting drew significant attention, with people stopping to capture the moment, ask questions, and engage with the process. This event wasn’t just about creating something visually stunning; it was about making art accessible and showing how different mediums, like body painting and hair color, can complement and elevate each other.